![]() Let’s consider a situation where a research team seeks opinions about religion among various age groups. This sampling method is also called “random quota sampling.” Members in each of these groups should be distinct so that every member of all groups gets an equal opportunity to be selected using simple probability. Stratified random sampling is a type of probability method using which a research organization can branch off the entire population into multiple non-overlapping, homogeneous groups (strata) and randomly choose final members from the various strata for research which reduces cost and improves efficiency. When to use Stratified Random Sampling?.Advantages of Stratified Random Sampling.8 Steps to Conduct Stratified Random Sampling.
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